Monday, 20 October 2014

Sunsilk Perfect Straight Media Launch + Contest

Sunsilk Perfect Straight Media Launch. 
If you are following me on instagram, you may know that I've attended Sunsilk Perfect Straight Media Launch Event at Aloft Hotel, KL Sentral. 

As many of you know, I got my hair cut before Raya and my hair is extremely short (well, not really that short but for me it is ,since this is the shortest hair cut I'd ever done)
The reason why I had my hair cut is because I want to try something new and with this hair length, the simplest and easiest way to manage it is to do a straight hair style.  Straight hair style is the most popular hair style in Malaysia and it does helps to boost self-esteem, make the girls feel comfortable and manageable  whilst curly hair is more into glamorous and elegant look. 

Straight, Smooth hair can make anyone feel beautiful and confident. Never deny it! hehe. Therefore, keeping hair straight needs a lot of efforts and "time". 





Due to trend and demand, Sunsilk proudly launched Sunsilk Perfect Straight that keeps hair beautifully straight and aligned as it dries , formulated by the international hair expert, Yuko Yamashita  








Sunsilk teamed up with straight hair expert Yuko Yamashita to bring only the best results for straight hair. In the range, which comprises a shampoo and conditioner,  it has of an advanced formula with Straight Lock TechnologyTM that penetrates deep into the hair fibre, reduces frizz and actively holds every strand perfectly aligned as it dries.  There is  ‘magic moment’ between wet and dry hair when it looks perfectly straight. However, as hair starts to dry, it often becomes frizzy and loses its shape. What Sunsilk Perfect Straight does is to lock in the straightness in each strand, allowing hair to stay straight as it dries. Cool kan? I never thought of this before until Sunsilk came out with this range. So, with Sunsilk Perfect Straight we can now enjoy "wash and go" straight hair without any damage. 





Hannah Tan was the Emcee of the day , I was captivated by her straight beautiful hair. Wow! 



At the launch, Sunsilk introduced Perfect Straight in theatrical fashion with a mini-play to bring to life the proposition in achieving straight hair with just one wash.  

Next, a hair showcase featured girls walking down the runway and flaunting their gorgeous straight locks of varying lengths, perfected only by using Sunsilk and not styling products. It is not only for long straight hair, it is also great for short boy cut hair style, short-medium length and many more. 


On top of that, there was also a demonstration on the stage to show the effectiveness of Sunsilk Perfect Straight.



It was proven in front of my own eyes the amazing-ness of this shampoo to get a beautiful straight hair by only one wash.  A hairstylist also demonstrated the noticeable difference that Sunsilk Perfect Straight makes by washing a model’s hair on stage. The model's hair was split-ed into two sections, left side was applied Sunsilk Perfect Straight conditioner and another side was applied nothing. The result could be seen pretty obvious . 







 ‘Sunsilk Beautifully Straight Challenge'


17 September 2014   to    28 October 2014     
Sunsilk is calling on girls to take up the ‘Sunsilk Beautifully Straight Challenge’ for a chance to win up to RM10,000 in total prizes.

Easy game!

Sunsilk designed a special game that asks particiapnts to draw as many straight lines as possible within 30 seconds. Sounds easy to you! Go try it yourself. Wiida just able to draw 10 perfect lines in 30 seconds! sedihnya... haha. well, actually I'm giving you a chance, not because I can't draw the lines but I just don't want to win everything. (excuses) hihi. prizes up to RM 10,000, who doesn't want to win? !


How to join the contest?


Draw as many straight lines as you can within 30 seconds. I dare you!

Write the most creative slogan about the Sunsilk Perfect Straight




PRIZES

Every week 
10 lucky winners with the top scores and most creative slogans will each receive RM100 cash vouchers and Sunsilk products

Grand Prize
One night’s stay for two at the Grand Hyatt Kuala Lumpur, RM300 shopping vouchers and Sunsilk products








Sunsilk Perfect Straight shampoo (340ml, RM12.90) 
Sunsilk Perfect Straight conditioner (320ml, RM12.90) 

Where to get? :  all leading supermarkets and retail outlets nationwide. 
Watsons, Guardian, Caring, Giant, Tesco, Aeon  & many more.


Sunsilk Malaysia
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